Shralpin

Menu

Framework Unveils Third Edition of Renowned Desert Afterparty Series

Frameword music festival lineup

Framework Unveils Third Edition of Renowned Desert Afterparty Series

Framework unveils Charlotte de Witte, Dom Dolla, and John Summit, to headline third edition of renowned desert afterparty series, Framework in the Desert
Gorgon City, Reinier Zonnneveld, Cloonee and more will also perform at the three-day event
Presented by Framework and Wynn Las Vegas in association with Cusp and CMG
In partnership with PATRÓN EL ALTO

Friday, April 12 – Friday, April 14 at Atlantic Aviation in Thermal, CA
Pre-sale registration available now for early ticket access on Friday, March 22 @ 10 AM PST
General on-sale sales begin on Friday, March 22 at 3 PM PST
Friday April 12 | Charlotte de Witte

Saturday, April 13 | Dom Dolla

Sunday, April 14 | John Summit

“After two unprecedented years at Atlantic Aviation, we are thrilled to return to Coachella Valley for another weekend of Framework in the Desert. Each year, we strive to innovate with our hangar programming, from debuting Black Coffee x The Martinez Brothers in 2022, to a series of standout back-to-back sets like Adam Beyer x Maceo Plex, Camelphat x Carlita, and DJ Tennis x Chloé Caillet, all culminating in an explosive Fisher x Chris Lake finale following their historic Outdoor Stage performance in 2023. The response to our activations over the past years has seamlessly quarterbacked us into our 2024 series of desert events, which will feature artists like Charlotte de Witte, Dom Dolla, and John Summit and more, provide audiences the opportunity to build on their unforgettable festival experiences with our unique late night offerings.”  – Kobi Danan

Framework, one of the world’s leading independent purveyors of underground music experiences, has just unveiled the full lineup for its third annual Framework in the Desert. Taking place at the Atlantic Aviation airport hangar in Thermal, CA during Coachella’s first weekend (Friday, April 12 – Friday, April 14), Framework in the Desert has built a storied reputation as a premier post-festival afterparty option, with lineups featuring top-notch artists who are also playing the iconic festival.

 

View this post on Instagram

 

A post shared by FRAMEWORK (@thisisframework)

Framework in the Desert 2023 Recap

For this year’s star-studded Framework in the Desert headliners, Framework (who also curate Coachella’s indoor electronic Yuma Tent) have handpicked Belgian techno superstar and DJ Mag #1 Alternative DJ Charlotte de Witte (Friday), Australian hypnotic house purveyor Dom Dolla (Saturday), and global party-starter John Summit (Sunday).

The rest of the daily lineups are rounded out by a bevy of talented support acts. On Friday, April 12, techno denizens will warm up to Charlotte de Witte’s headlining set with performances from Dutch techno expert Reinier Zonneveld, genre-blending up-and-comer Rebūke, and Sound Nightclub-resident Minus the Light.

On Saturday, April 13, Dom Dolla will be supported by beloved UK house duo Gorgon City, Berlin-based globetrotter Patrick Mason, Chicago-based selector Azzecca, and DJ duo ORSO (consisting of Twitch co-founder Justin Kan).

And on Sunday, April 14, John Summit will be preceded by UK tech house producer Cloonee, UK-bred, Detroit-based GRAMMY-nominated producer/DJ Will Clarke, and minimal melodic house specialist Annicka.

framework festival

Since its inception in 2022, Framework in the Desert has transformed Atlantic Aviation into a desert club paradise replete with Framework’s typical standards for world-class production and sound. Past Framework in the Desert lineups have included huge names such as the debut of The Martinez Brothers b2b Black Coffee, Peggy Gou, Jamie Jones, Fisher b2b Chris Lake, Adam Beyer b2b Maceo Plex, and many more. With its short distance from the Indio festival grounds, Framework in the Desert offers the perfect secondary location for night owl festival-goers who didn’t get to catch their favorite dance music artists during the day – or simply just can’t get enough of them.

In addition to its late-night music offerings, Framework in the Desert provides a unique indoor/outdoor space at an airport hangar with planes flying overhead. Outside of the dancefloor, there are bars featuring specialty PATRÓN Tequila cocktails, food trucks, and outdoor social areas near the airport runway – a combination that makes the venue a one-of-a-kind club experience. VIPs will enjoy premium table service provided by the official tequila partner of the event, PATRÓN EL ALTO, This incredibly smooth, handcrafted prestige tequila is taking Framework in the Desert to new heights this year and toasting to an iconic weekend at Atlantic Aviation.

framework music festival

Framework in the Desert coincides with the beginning of Framework’s annual 7 Days of Framework at Sound. Taking place between Coachella weekends – from Friday, April 12 through Sunday, April 20 – at renowned LA dance venue Sound Nightclub, this year’s 7 Days of Framework at Sound lineup features headliners Purple Disco Machine, Reinier Zonneveld, Folamour, Miss Monique, Adam Ten x Mita Gami, Innellea (DJ Set), and the world debut of Maz b2b Ben Sterling – a stacked lineup that will once again deliver a marathon of pulsating underground sounds from a roster of world-class house and techno talents.

After both of these flagship Framework events wrap, the brand will continue showcasing top-drawer talent across Southern California. On Saturday, May 4, Framework presents Keinemusik will mark the German record label/collective’s largest Los Angeles show to date. The sold-out event will see the collective bring their signature ‘Peace Kloud’ inflatable to the City of Angels for the very first time.

Then on Saturday, June 1, Framework presents Solomun will touch down at an open-air venue in Southern California, representing the culmination of a fruitful, 10+ year creative partnership between the brand and the three-time DJ Awards winner.

Founded in 2013, Framework (which owns Sound Nightclub) has hosted upwards of 200 artists and 1.1 million guests across 35 venues internationally, becoming the principal consultant, talent buyer, and event producer for businesses and brands looking to present novel nightlife experiences to their markets.

In addition to owning and operating Sound, Framework’s dynamic portfolio includes successful endeavors such as opening the newly-minted The Spotlight; producing Wynn Las Vegas’ bi-annual Art Of The Wild festival; and making history by shutting down Hollywood Blvd for Fisher and Chris Lake’s 12,000 person “Under Construction” bonanza.
Framework in the Desert partners

About Wynn Nightlife

Wynn Nightlife consists of the award-winning dayclub and nightclubs at Wynn Las Vegas, the recipient of more Forbes Travel Guide Five-Star Awards than any other independent hotel company in the world. The resort is home to the Las Vegas Strip’s most luxurious nightlife venues, XS and Encore Beach Club at Night, as well as the acclaimed dayclub, Encore Beach Club. Recently added to the portfolio, Wynn Field Club at Allegiant Stadium offers guests the first of its kind in stadium entertainment. Combined, the venues feature a roster of today’s most in-demand artists. Learn more at www.wynnnightlife.com.

About Patrón Tequila

From hand-harvesting the highest-quality 100% Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, PATRÓN Tequila is crafted with meticulous precision and care. Though PATRÓN has grown to become one of the most recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about PATRÓN Tequilas and Liqueurs, please visit www.PATRÓNtequila.com. The perfect way to enjoy PATRÓN is responsibly.

PATRÓN is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

THE PERFECT WAY TO ENJOY PATRÓN IS RESPONSIBLY.

About CUSP

CUSP Agency is an experiential marketing agency based in Los Angeles, California. CUSP produces connective experiences leveraging creative media, event production and culture programming. Our live experiences are designed to enhance the attendee experience and foster genuine engagement with our brand partners. Music and sporting clients include: consumer brands, event producers, venues and solution providers engaged in live entertainment.

http://cusp.agency

About CMG

Corso Millner Group (CMG), is recognized as a leading strategic-creative agency of record for Patron, Heineken, RH, Red Bull, Adidas, Resorts World, Amazon and more with deep rooted entertainment and hospitality partnerships with AEG, Goldenvoice, Tao Group and Framework. With over 25 years of industry experience CMG provides unprecedented solutions and partner alliances through their expert team of creators, producing impactful marketing year round. From strategy to design, development to production and activation to amplification, CMG continues to elevate as an industry leader and driving force behind the most buzz-worthy of experiential collaborations.

framework music festival set

Click to rate this post!
[Total: 2 Average: 5]

Categories:   Music

Comments